IDLY – One of the best Indian inventions in the world

The Client is an Indian website which focuses on creating informative videos on everything about India .

Objective of the Video

The video focuses on nutritious values of Idly . Idly can be eaten with variety of side dishes .It is easily digestible and can be eaten by anyone from small babies to elder people .

How we did it

Client was very keen on the video going viral . After some research, I started working on the visualization and storyboard . Often doing lots and lots of research for something which is simple isn’t very much essential specially, when we are under time crunch . We decided on the color and style of the video . The storyboard was designed in a way that the elements are minimal and clear and Idly should get the focus .

Initial Stage :

Script Visualization
Scene1 Shot1

Today…we present to you Idly….





the most nutritious food in the world…


Scene1  Shot1

A hand stretching from left side of the frame which has a plate with food cover (steam coming out from steel food cover).The hand has a napkin on wrist, very professional style.


Another hand lifting the food cover and idly rising above like an invention.

Scene2 Shot1

We hear that taste and health don’t go together…


Scene2 Shot1

A person eating junk food.

He is eating lot of chips and as he eats he is

Bloating, like a football. He  bursting (optional).

(There are lot of junk food items on table , which

Disappear one by one).


Scene3 Shot1

Well! Once you discover Idly…


You will realize that you can have delicious along with good health…


Its nutrient quotient is so high that it has been recommended by World Health organization.



which can be seen by doing a simple Google search…



Scene3 Shot1

A plate with steaming idly with a bowl sliding in

Front of obese character.

He tries idly , he smiles and eats lot of it .his

Cheeks become rosy pink in color.


Idly rolling from right as transition

Illustration of idly “Very Nutritious “text appearing.

Organizations brand names poping out  aligning

the circumference of idly.


Zoom out to show google logo with search bar.

(Google has two idly(rotating) which replaces the 2 o’s).



Scene4 Shot1

Idly is one of the best Indian inventions to the world…


It is 2-3 inch in diameter and consists of


fermented black lentils and rice.



Scene4 Shot1

The two idly in google form one idly and there are other Indian invented fast food item doodles

Around it,(Illustration of idly).

Idly with a line stretching horizontally or Vertically showing the diameter (2-3inch text).

The thin diameter line divides the idly and the

Part change into black lentil and rice.


Illustration of idly with black lentil and rice bowl

Behind it  , as shown in cook books.

Scene5 Shot1

Don’t get fooled by its simple looks. .Idly is a Nutrient Powerhouse…

It is rich in  carbohydrates , proteins, enzymes, fats, amino acids and fiber….and contains no fat, no saturated fat and no cholesterol….



Scene5 Shot1

Idly in form of pie chart with nutrients.


Tick mark near all the nutrients


Cross marks for fat and cholesterol.

Scene6 Shot1

According to the doctors, Idly is a complete food…



that can be eaten with varieties of side dishes which can run in 1000s




Scene6 Shot1

A   friendly Doctor character with advising pose.

Lot of   health full meal combining to form idly.

(Vegetable, grains, lentils etc.) that means it has

Nutrients of all healthy food intakes.

Different types of side dishes shown with idly,

New side dishes which surprises audience that

Even those can be eaten with idly.

Scene7 Shot1

It is easily digestible and can be eaten by anyone… from small babies to the old man…healthy people to those who don’t even have teeth…



Scene7 Shot1

A family comprising of family members from

Toddlers to very elderly people enjoying idly

On dining table.

Scene8 Shot1

So Go ahead…

Include Idly in your daily diet… and enjoy the taste with health…

Idly…The most nutritious and complete food… From a Great Country Called India.




Scene8 Shot1

The fat character is now thin and he has A plate of idly.Enjoy the taste and health text.

Idly forming India map , (Forms Indian map

With bites).



The video got 145,325 views and 1,769 likes on you tube . This video became a reference for the clients and our competitors . A Mexican school screened the video to the students to educate them on nutritious value of Idly .