meetmycountry.com is an Indian website which focuses on creating informative videos on everything about India .
Objective of the Video
The video focuses on nutritious values of Idly . Idly can be eaten with variety of side dishes .It is easily digestible and can be eaten by anyone from small babies to elder people .
How we did it
Client was very keen on the video going viral . After some research, I started working on the visualization and storyboard . Often doing lots and lots of research for something which is simple isn’t very much essential specially, when we are under time crunch . We decided on the color and style of the video . The storyboard was designed in a way that the elements are minimal and clear and Idly should get the focus .
Initial Stage :
Today…we present to you Idly….
the most nutritious food in the world…
A hand stretching from left side of the frame which has a plate with food cover (steam coming out from steel food cover).The hand has a napkin on wrist, very professional style.
Another hand lifting the food cover and idly rising above like an invention.
We hear that taste and health don’t go together…
A person eating junk food.
He is eating lot of chips and as he eats he is
Bloating, like a football. He bursting (optional).
(There are lot of junk food items on table , which
Disappear one by one).
Well! Once you discover Idly…
You will realize that you can have delicious along with good health…
Its nutrient quotient is so high that it has been recommended by World Health organization.
which can be seen by doing a simple Google search…
A plate with steaming idly with a bowl sliding in
Front of obese character.
He tries idly , he smiles and eats lot of it .his
Cheeks become rosy pink in color.
Idly rolling from right as transition
Illustration of idly “Very Nutritious “text appearing.
Organizations brand names poping out aligning
the circumference of idly.
Zoom out to show google logo with search bar.
(Google has two idly(rotating) which replaces the 2 o’s).
Idly is one of the best Indian inventions to the world…
It is 2-3 inch in diameter and consists of
fermented black lentils and rice.
The two idly in google form one idly and there are other Indian invented fast food item doodles
Around it,(Illustration of idly).
Idly with a line stretching horizontally or Vertically showing the diameter (2-3inch text).
The thin diameter line divides the idly and the
Part change into black lentil and rice.
Illustration of idly with black lentil and rice bowl
Behind it , as shown in cook books.
Don’t get fooled by its simple looks. .Idly is a Nutrient Powerhouse…
It is rich in carbohydrates , proteins, enzymes, fats, amino acids and fiber….and contains no fat, no saturated fat and no cholesterol….
Idly in form of pie chart with nutrients.
Tick mark near all the nutrients
Cross marks for fat and cholesterol.
According to the doctors, Idly is a complete food…
that can be eaten with varieties of side dishes which can run in 1000s
A friendly Doctor character with advising pose.
Lot of health full meal combining to form idly.
(Vegetable, grains, lentils etc.) that means it has
Nutrients of all healthy food intakes.
Different types of side dishes shown with idly,
New side dishes which surprises audience that
Even those can be eaten with idly.
It is easily digestible and can be eaten by anyone… from small babies to the old man…healthy people to those who don’t even have teeth…
A family comprising of family members from
Toddlers to very elderly people enjoying idly
On dining table.
So Go ahead…
Include Idly in your daily diet… and enjoy the taste with health…
Idly…The most nutritious and complete food… From a Great Country Called India.
The fat character is now thin and he has A plate of idly.Enjoy the taste and health text.
Idly forming India map , (Forms Indian map
The video got 145,325 views and 1,769 likes on you tube . This video became a reference for the clients and our competitors . A Mexican school screened the video to the students to educate them on nutritious value of Idly .